Installation view #1, Market
mixed media, 2009

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Katarzyna Balug and Christopher Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. The installation’s venue plays the role of both a gallery exhibition and an everyday storefront shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.

Installation view #2, Market
mixed media, 2009

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Katarzyna Balug and Christopher Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. The installation’s venue plays the role of both a gallery exhibition and an everyday storefront shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.

Installation view #3, Market
mixed media, 2009

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Katarzyna Balug and Christopher Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. The installation’s venue plays the role of both a gallery exhibition and an everyday storefront shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.

Chunky
digital posters, plastic sleeve, stickers, metal hooks, 18 x 24 inches, 2009

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Katarzyna Balug and Christopher Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. The installation’s venue plays the role of both a gallery exhibition and an everyday storefront shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.

1.5 pounds
digital posters, plastic sleeve, stickers, metal hooks, 18 x 24 inches, 2009

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Katarzyna Balug and Christopher Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. The installation’s venue plays the role of both a gallery exhibition and an everyday storefront shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.

Hungry-Man
digital posters, plastic sleeve, stickers, metal hooks, 18 x 24 inches, 2009

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Katarzyna Balug and Christopher Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. The installation’s venue plays the role of both a gallery exhibition and an everyday storefront shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.

Jumbo
digital posters, plastic sleeve, stickers, metal hooks, 18 x 24 inches, 200

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Katarzyna Balug and Christopher Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. The installation’s venue plays the role of both a gallery exhibition and an everyday storefront shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.

High Life
digital posters, plastic sleeve, stickers, metal hooks, 18 x 24 inches, 200

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Katarzyna Balug and Christopher Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. The installation’s venue plays the role of both a gallery exhibition and an everyday storefront shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.

Syrup
digital posters, plastic sleeve, stickers, metal hooks, 18 x 24 inches, 2009

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Katarzyna Balug and Christopher Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. The installation’s venue plays the role of both a gallery exhibition and an everyday storefront shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.